.jpg)
India faces a serious protein deficiency crisis , 73% of Indians are protein deficient (IMRB survey),including both vegetarians and non-vegetarians, and 9 out of 10 people don’t even know how much protein their body needs
daily (IMRB). Plates are full, but bodies are not nourished , one key reason is that diets are heavily carbohydrate-driven.
Born in North India and now loved and accepted across India and globally, people believe they are making a healthy choice by eating so called soya chaap. But the harsh reality is that most soya chaap available today is actually maida chaap, misleading consumers in the name of protein and nutrition.
THE SOLUTION
Mister Veg bridges this gap with authentic, high-protein, plant-based alternatives consumers can trust:
We are the first in India to introduce:
Innovation doesn't stops here
Many Reason to choose Mister Veg
Mister Veg, incorporated in 2020, was started with a vision to deliver cruelty-free, high-protein nutrition through innovative plant-based meat alternatives. The brand focuses on creating soya- based, high-protein foods that are nutritious, delicious, and suited to modern diets.
Today, Mister Veg offers 30+ ready-to-cook, soya-based high-protein products, serving both the HoReCa industry and consumer packs, and also delivers ready meals through its restaurant brand partner King of Kulcha and Son of Swaad Baap of Chaap.
Beyond commercial growth, Mister Veg is committed to spreading the power of plants, promoting vegetarian food choices, and driving nutrition awareness and sustainable food habits.
Mister Veg is a DPIIT, Government of India–recognised startup, operating from its own manufacturing facility in Faridabad, Haryana (3,500+ MT annual capacity). The company is incubated by ProVeg Incubator, Germany, backed by the Jubilant Bhartia Group, and awarded by the Plant Based Food Industry Association and the Soya Food Promotion & Welfare Association.
